I’m visiting my family in Alabama and going to attend a wedding this weekend. I was getting a little wooly so I went to a local barber shop for a little trim. I went in for a hair cut but got a wonderful experience. It’s part of a nation chain called Sport Clips. They know who they are going after (men & boys). You don’t need an appointment. It’s all about sports! They offer tons of service for not much price. First I got a hair cut quick, then I got a massaging shampoo. (I never understood why they shampoo you before the cut, after the cut gets rid of the hair.) Then they put a hot towel on my face then styled my hair and then massaged my neck & shoulders. When it came time to pay they told me I got a $5.00 discount for being a first timer. I left not only looking good but was thinking we in the church could learn from this chain:
1. Know who you’re trying to reach and focus on what they like.
2. Serve them more than expected
3. Have them in and out and wanting more
4. Make a connection for follow up
5. Make it fun for all who walk in the door
When a church, ministry, or business exceeds the expectations of those they serve they tell others! (Like I’m doing in this post.) This is truly the best way to advertize. Only you can serve others in a way that get them telling these folks are great! Remember this….”you gain those you serve!”