I hate going to the BMV. It’s one of those errands that I always put off until the last day when I am forced to go. Today was that day.
Have you noticed that the BMV is a place that everyone has to visit? Let me share with you the clientele that I saw today. I saw a greasy mechanic and a business man in a suit. There was a teenager taking his driving test and an 80-year-old lady with a cane. There was a really nice guy sitting next to me and there was a jerk that decided to make a scene when he found out that he didn’t bring what he needed with him. You see all kinds at the license branch.
Here’s what caught my attention today (hey I had a 45-minute wait and plenty of time to look around) - a big sign with the BMV mission statement. It read:
The Bureau of Motor Vehicles is dedicated to providing professional and efficient service in the licensing of drivers, the registration and titling of vehicles, the collection and distribution of taxes and the management of records related to these functions.
It’s nothing fancy but it gets the point across. It lets the customers know what’s important to them. It keeps the employees focused.
Do the parents in your church know your mission? What about your volunteers, do they know? You know what your mission is, but you have to let everyone else know. Normally God gives the vision to a leader. The leader’s job is to communicate it to the people.
We put our mission statement on almost every piece of literature put out by our ministry, and it’s posted on a large sign that hangs over the entrance to our ministry. While we say it over and over again, we’re trying to make sure it gets communicated through all sorts of methods. It helps them understand better why we choose the curriculum, events, etc. that we do.