This morning while preparing my sermon for kid’s church tomorrow, I came across some staggering research. We all know that kids spend a ton of time in front of the TV and are subjected to the media and it’s messages, but did you know how much? Professor Dale Kunkel of the University of California at Santa Barbara discovered that kids watch an average of 40,000 TV commercials every year.

40,000 TV commercials. That’s per year don’t forget. Think about the ramifications of that. It sure makes my every minute of my sermon tomorrow seem more precious. We must preach with purpose the Word of God and challenge kids not to be brainwashed by the world system and the messages they see on TV. What do you think?