Last night I stopped at the grocery and brought home a Wick’s sugar cream pie. One thing I brag myself on is my ability to eat an entire sugar cream pie in two settings (and not gain a pound). Sick huh? Well that’s me. I love Wick’s sugar cream pies.

You’ve probably seen Wick’s pies in your grocer’s freezer. What I bet you didn’t know is that they hail from Indiana. In fact, my wife’s grandpa was friends with the guy who started the whole thing. Every day Wick’s produces 10,000 pies from right here in Winchester, Indiana!

Here’s the cool point about this blog post. Wick’s doesn’t make 50 different flavors of pie. They only make five, and of those five they specialize in sugar cream. 60 years ago D.E. “Wick” Wickersham (the founder) decided that they would find one product that would hit a home run and they would be the best in the world at it.

It reminds me of Jim Collin’s book “Good to Great” that I read last winter. Jim says that you need to find 1) what you’re passionate about, 2) what you can be the best in the world at, and 3) what you can be profitable at. When those three things come together watch out baby.

What are you passionate about? What can can you do better than anyone else? Does it profit you (not necessarily financially)? Get busy! Wick’s has learned to make a sugar cream pie so good that everyone wants to buy it. Especially guys like me who can eat the whole thing in less than a day.