It looks like Apple will begin advertising to the huge number of people who visit YouTube. An 18 year-old named Nick Haley has created a new commercial that Apple will use to market their new iPod Touch. The video Nick created shows off everything the new iPod Touch can do. Watching the clip on YouTube, you’d never know it wasn’t a commercial created by Apple itself. Nick made a good video that must have caught Steve Jobs’ eye.

It’s interesting that Apple is tapping into the YouTube crowd to get the word out. I guess they have figured that they need to advertise to their market where they are at. If their target audience is the crowd of millions that use YouTube, what a better way to spread the word.

It’s interesting the way we try to “market” or reach kids with the Gospel. The ones who do it right take the Gospel where the kids are.

I wonder what would happen if you bought commercial time on Nickelodeon? What about buying some pre-show commercials at the movie theater at the next Pixar movie? What about saving your money (granted it would take a lot) and buying space on the box of Fruity Pebbles Cereal? Too expensive? Take some time to think about what you can do to reach kids in your community where they are.

Apple is using the homemade video of an 18-year-old kid on YouTube to reach their audience. What can you do?