One of my favorite thinkers about marketing is Seth Godin. He’s written a new (and free) ebook about getting traffic to your website or blog. He points out in this book that there’s an enormous amount of superstition about what makes some pages rank high while others languish.

Seth says that the secret is to have content that is updated, unique and useful. Sites that do all three manage to get more than their fair share of traffic. Question: How’s the content on your church website? Your kids ministry website?

Click here to start downloading the PDF (1.1 MB). It’s free to read and share, and it’s.