This is part three of a three-part series.  Read parts one and two first.

What Starbucks has figured out #3: Follow them home.

Part of the Starbucks experience we mentioned last time is something very important: follow-up.  Starbucks doesn’t want your experience to end at the door, they want you to take it home with you.

Think about the last time you visited Starbucks.  You probably left with a refreshed, warm mood.  Just a pretty happy place to visit, right?  Their stores are designed to give you a feeling of being welcome.  Partners are trained to help make you feel like you belong.  When you have a bad experience, you get a card good for a free drink next time you visit.  When they make a decision that may not have been best, apologies abound and they insure that they make it right.  Good customers get recognized, and when you walk in they start making “the usual”.  All of it is done to give you an experience that you take home, and they follow up when they do something.

So what do you do for follow-up?  What do people have that “follows them home”?  When you do something wrong, do you apologize and fix it, or do you deny it and try to avoid it?  Follow-up is so extremely important.  Letting people know that you care and wanting to know if they have any questions after an event is important.  In it’s most basic form, it’s a postcard or letter saying, “We’ve been thinking about you.  Are you interested in any of these things we offer?”  You could go up to having a team of visitors who go to visit those who attend to check up on them.

I know, follow-up has been pounded into your head as a children’s ministry worker time after time after time.  That’s because it’s so important!  Following up on the experience someone had allows you to stay connected to them and share the love of God with them continually.

So as we wrap up our series on Starbucks, just remember these things: training, experience, and follow-up.  Make sure you do those three things, and you’ll be well on your way to improving your ministry.  They’re not everything though, so insure that you continue to improve in every area.  Make your ministry so remarkable, people can’t help but talk about it.  And while you’re at it, go grab a Grande Nonfat No Whip Peppermint Mocha. (Evan’s favorite!)