Today is a very important day. It’s the day Mac users from all around the world visit the veritable “Mecca” of Mac-dom (a.k.a. Moscone West Expo Center in San Francisco), and many more gather with them via text and video feeds online. Today is the day of the Macworld keynote address by Apple CEO, Steve Jobs.
Yes, every single blogger here uses a Mac. We’re totally sold. Why has Apple been able to gain such rabidly fanatical users? The answer comes in a quote from H.J. Heinz (the ketchup guy) many years ago: “To do a common thing uncommonly well brings success.“ That’s why. Computers and MP3 players weren’t anything new when Apple released their versions of them, but they did them radically well. They did something so well, that the users that stuck with them were fanatics.
In the past 25 years, personal computers have gone from a few thousand users to over 1 billion users. There are almost as many computer users as Christians in the world. Christians took 2000 years, PCs took 25. Why the difference? Because PCs were so revolutionary, they spread like wildfire.
What if you could get the kids and parents in your ministry to be just that fanatical? Aim for it. Tell your kids that their faith is nothing to be ashamed of, but is to be shared with everyone how absolutely amazing it is. Push your kids to that level. You might be surprised to see a sudden explosion of growth. Kids are the church of today, and can spread God’s love now. But childhood is so vitally important in faith formation, you may, as a childrens’ pastor, reach more people than you could ever imagine through one small child.
Keep pushing. Keep proclaiming. Keep praying.